Service delivery and security
Cloudflare provides hosting, content delivery and security and may process technical request information such as IP address, requested URL, time, browser or device data and abuse signals under its applicable terms. Maple Web Group does not operate accounts, uploads, comments, newsletters or a contact form on BedMetric.
Optional Google Analytics
Google Analytics is disabled by default and loads through Google Tag Manager container GTM-PKF8GVJB only after a visitor selects “Accept analytics”. Measurement uses GA4 stream G-R36XBVPWRP for aggregate page use, scrolls and outbound links. Google may process online identifiers, device and browser information, visited pages, approximate location derived from network information and referrals under its applicable terms and safeguards.
Mattress comparison selections are not deliberately sent as analytics events. Advertising storage, advertising user data and advertising personalisation remain denied. Declining does not limit the website.
Consent, retention and transfers
BedMetric stores the choice in bedmetric_analytics_consent so it can be respected on later visits. GA4 event and user data retention is configured for 14 months. Google and Cloudflare may process information outside the visitor’s country under their applicable safeguards.
Your rights and contact
Depending on the circumstances, applicable law may provide rights over personal data. Use the Maple Web Group contact route. People in the UK may also complain to the Information Commissioner’s Office where UK data-protection law applies.
Last reviewed: 27 August 2026.